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Marketing Principles_Week 4 Summary

Marketing Principles_Week 4 Summary

Q 1) What are the three most important concepts you learned this week?2) How do these apply (or not apply) to your current business environment? Can they be introduced into your daily work?3) Why are these concepts important to you to understand?

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The three most vital topics learned this week are sales, distribution channel, and strategies for pricing. Sales appear as personal selling in the health care delivery services to consumers and in the products’ transfer to the end user certainly. Sale can be regarded as a transaction between two parties in which goods (intangible or tangible), assets or/and services for monetary exchange. A channel of distribution can be regarded as a chain of intermediaries or businesses through which there is passing service or good until the end consumer is reached.